Boosting Remington's Market Success: Our Proven Track Record
For over five years, we’ve partnered with Remington to elevate their brand, safeguard their market share, and introduce innovative products to the region. Discover how our strategic expertise and creative solutions have driven measurable growth and customer engagement for one of the leading names in hair care.
PRODUCT CAMPAIGNS
Introducing “Easy Style” our comprehensive 360 campaign designed for Remington, from zero by DAC. We focused on delivering straightforward, compelling messages that emphasize the Wet2Style product’s unique features. By leveraging diverse materials, we ensured a cohesive presence in point-of-sale displays and digital media across Latin America, making it easier than ever for customers to achieve their desired style.
INFLUENCERS
HAIR FLIP CHALLENGE
Through strategic collaboration with key influencers, we effectively showcased the product’s versatility and solutions to meet the diverse needs of Remington’s clientele. Experience the impact of influencer marketing in shaping consumer trends and driving brand engagement.
DIGITAL LAUNCH EVENTS
Amidst pandemic challenges, we helped our client to launch new products through virtual events, uniting regional teams, influencers, and clients online. This approach facilitated engagement and introduced products remotely, supported by extensive branding materials for a cohesive digital experience. From concept to execution, DAC did it all!
SEASONAL CAMPAIGNS
MOTHER AND FATHER'S DAY
Mother’s and Father’s Day are pivotal moments for Remington to strengthen connections with their audience throughout Latin America. These cherished celebrations provide a unique platform to engage meaningfully with their target demographic. At DAC, we excel in crafting comprehensive 360 campaigns tailored to resonate with Remington customers’ emotions and aspirations, ensuring our client’s brand stands out during these significant occasions.
SOCIAL MEDIA
Our team is dedicated to enhancing Remington’s brand visibility on social media platforms such as Instagram and Facebook. Through carefully crafted content, we ensure that each post aligns with Remington’s monthly objectives, while also facilitating product placement and educating the audience. Our focus on engaging storytelling and strategic messaging helps to strengthen Remington’s online presence and foster deeper connections with its audience.
MEN'S PRODUCT LINES CAMPAIGNS
Our commitment extends to supporting Remington’s men’s line of products, where we’ve crafted dynamic strategies and campaigns tailored to meet the unique needs of our client and its partners. These initiatives, executed in the Central America and Caribbean region, are meticulously aligned with specific requests and preferences of our male audience. Through our collaborative efforts, we empower Remington to thrive and excel in serving its male clientele.
INSTAGRAM SURVEY
To successfully sell out Remington’s men’s product inventory, our approach began with gathering detailed customer insights. DAC conducted a comprehensive study through Instagram Stories, uncovering key preferences of the Latino male audience. With this data, we developed a highly targeted campaign. Collaborating with prominent male influencers was essential in driving the campaign’s success, ultimately achieving the desired sellout.