FIRST PARTY DATA
FRITO LAY
Unlocking Growth Through Data-Driven Marketing.
At DAC, we collaborated with Frito-Lay to revolutionize their data collection strategy and enhance marketing efficiency.
In a bid to rapidly accelerate first-party data acquisition, we developed a high-impact campaign offering participants a chance to win an all-expenses-paid trip to the 2022 FIFA World Cup Final in Qatar.
By integrating Meta forms with Salesforce Marketing Cloud, we streamlined the data collection process, significantly reducing cost per lead while maintaining large-scale participation. This strategic approach not only met but exceeded the client’s goals, showcasing our expertise in executing data-driven, cost-effective marketing solutions for global brands.
Through innovation and precision, we continue to deliver outstanding results for major industry players.
CREATIVES FOR
ABC TESTING
FIRST PARTY DATA STEPS
By leveraging the power of Salesforce Marketing Cloud and Meta forms, participants effortlessly entered their personal information for a chance to win an all-expenses-paid trip to the FIFA World Cup Final in Qatar.
This integration not only simplified the registration process but also created a highly engaging experience, gathering valuable first-party data while driving excitement for the world’s biggest sporting event.
Through this innovative approach, DAC helped Frito-Lay connect with audiences in a dynamic and memorable way.
KPI'S
TOTAL
LEADS
AVG. COST
PER LEAD
TOTAL
SPENDING
REACH+
IMPRESSIONS
TOTAL
LEADS
AVG. COST
PER LEAD
TOTAL
SPENDING
REACH +
IMPRESSIONS
