Boost Marketing Efficiency:
Data-Driven Solutions for Frito-Lay
First, learn how our agency helped Frito-Lay grow their data better by using smart ways to improve customer info. Then, we made their first-party data collection simpler, really focusing on getting strong customer data capture. Also, by using Salesforce Marketing Cloud integration, which helped bring all their customer info together, we aimed to improve marketing efficiency, streamline marketing processes, and make things work much better overall. Because of this data-driven marketing growth, using clear insights, Frito-Lay saw big gains in their marketing.
CREATIVES FOR
ABC TESTING
FIRST PARTY DATA STEPS
To better collect first-party data, we used Salesforce Marketing Cloud integration with Meta forms. This made it easy for people to enter their info to win a trip to the FIFA World Cup Final. Also, connecting Salesforce for marketing made registration simpler and more engaging. So, we effectively gathered valuable owned data and made things exciting. Furthermore, our data growth strategy used this direct data acquisition. This helped Frito-Lay get data-driven marketing growth and improve marketing efficiency by connecting with people in a dynamic and memorable way, showing how to use data for marketing success.
KPI'S
TOTAL
LEADS
AVG. COST
PER LEAD
TOTAL
SPENDING
REACH+
IMPRESSIONS
TOTAL
LEADS
AVG. COST
PER LEAD
TOTAL
SPENDING
REACH +
IMPRESSIONS
