FIRST PARTY DATA
FOR QUAKER
FIRST PARTY DATA FOR QUAKER
Quaker partnered with DAC Marketing to elevate first-party data collection in Central America, Mexico, and the Caribbean. DAC transformed Quaker’s digital recipe book downloads into an opportunity for users to exchange personal information.
By integrating Meta, Google Forms, and Salesforce Marketing Cloud, DAC ensured seamless data flow into PepsiCo’s internal database, providing valuable insights for personalized marketing. This innovative approach boosted customer engagement and showcased DAC’s expertise in delivering cost-effective, data-driven marketing solutions, positioning both Quaker and DAC as industry leaders.
To supercharge first-party data collection and transform its marketing strategy across Central America, Mexico, and the Caribbean, Quaker collaborated with DAC Marketing to launch an innovative and highly successful campaign.
For years, Quaker had been offering free digital recipe books to spark creativity in using their products. Thanks to DAC’s forward-thinking strategy, for the first time, these recipe downloads were linked to the exchange of personal information—taking the initiative to a whole new level.
DAC Marketing was instrumental in developing the concept, executing the plan, and driving the outstanding results. By seamlessly integrating platforms like Meta, Google Forms, and Salesforce Marketing Cloud, user data flowed effortlessly into PepsiCo’s internal database, opening the door to powerful insights for highly personalized and targeted marketing efforts.
This innovative approach not only enhanced customer engagement but also showcased DAC Marketing’s expertise in delivering dynamic, cost-effective, and data-driven marketing solutions for Quaker, positioning both brands at the cutting edge of the industry.
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ABC TESTING
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By simply registering through a form on Facebook or Google, seamlessly integrated with Salesforce Marketing Cloud, participants were able to unlock and download a Quaker recipe book for personal use. Each step was designed to be quick and easy, ensuring a smooth experience for users as they discovered delicious ways to use Quaker products.
RECIPE BOOK DESIGN
At DAC Marketing, we created an exclusive recipe book that showcases a variety of innovative and nutritious recipes, all centered around Quaker oats as the star ingredient.
Our team not only conducted in-depth research to curate these creative and healthy recipes, but also carefully designed the recipe book with a modern, visually appealing approach. By highlighting the versatility and nutritional benefits of Quaker oats, we aimed to inspire consumers to embrace a healthier lifestyle.
DAC’s expertise in understanding client needs, executing thorough research, and delivering visually striking, high-quality content ensures that every project is uniquely tailored to achieve outstanding results. We take pride in crafting solutions that not only meet but exceed our clients’ expectations.
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