PACIFIKO:
TRANSFORMING ONLINE SHOPPING
IN CENTRAL AMERICA
Objective
- Grow Pacifiko into THE ecommerce, everything store of CCA.
- Improve, further develop digital marketing strategy for new user acquisition and retention.
Objective
BIG WINS
- Lowered customer acquisition cost by 20% versus pre DAC.
- Lowered retention costs by 15% versus pre DAC.
- Grew sales month over month and year over year.
- Successfully launched Costa Rica, new market with minimal budget.
- Increased overall conversion rate (sessions to conversions) by 10 – 15% versus pre DAC by improving the quality of traffic in the upper funnel.
