Forms Data Collection:
Chokis' Engaging Contest Strategy
Chokis in Guatemala achieved successful forms data collection through an engaging contest. As an incentive for participation, this initiative offered users a chance to win an exclusive Christmas photo session, a valuable direct customer data giveaway. Furthermore, by strategically utilizing Meta & Google Forms data collection, also known as Facebook & Google registration data, Chokis efficiently gathered thousands of valuable user data points.
This innovative marketing campaign for data capture, a successful data acquisition marketing initiative, demonstrated a cost-effective approach to enhance our client’s marketing strategy. Moreover, our expertise facilitated this seamless Guatemala consumer data collection, ensuring the collected information was easily integrated with our client’s systems via Salesforce Marketing Cloud.
Consequently, this data-driven approach not only fostered engagement with the Guatemalan audience during the festive season but also showcased our proficiency in executing effective and measurable marketing strategies.
A/B Testing Creatives:
Optimizing Data Collection
For the purpose of optimizing our marketing campaign for data capture, we employed A/B testing on various Christmas-themed creatives.
These visuals, designed to entice participation in our Christmas photo session giveaway, featured different imagery and messaging. By analyzing user engagement with each version, our aim was to identify the most effective elements for driving registrations and maximizing our forms data collection efforts.
As a result, this iterative approach ensured a higher conversion rate for our direct customer data giveaway in Guatemala.
CREATIVES FOR ABC TESTING
PHOTO SESSION RESULT
Effortless Forms Data Collection:
Behind the Scenes Complexity
While the user journey for this forms data collection was simple – view the ad and register – the backend process was intricate. To manage this complexity, our expertise ensured a smooth and efficient flow of first-party data for contest participants from Meta & Google Forms data collection into PepsiCo’s internal systems.
This seamless integration with Salesforce Marketing Cloud enabled real-time insights, demonstrating a powerful marketing campaign for data capture that delivered exceptional results and valuable Guatemala consumer data collection. Furthermore, this outcome highlights our ability to manage complex data processes for impactful results.
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IMPRESSIONS
