Brand Activation Campaign
for Nature's Miracle
4 Countries, 1 Challenge, 1 Objective
DAC helped our client, Nature’s Miracle in creating the “10 Day Cat Litter Challenge” The main goal of this brand activation campaign was to improve the awareness and increase the demand for the two new Nature’s Miracle cat litters, Clumping and Absorbent.
By prompting consumers to try the product for free in our 10 Day Litter Challenge, and create review content for it, in order to win 1 year of cat litter for free.
We created social media content
to announce the dynamic.
We created a dynamic communication campaign to communicate the challenge and the chance to win big + instructions + organic reposting content created by participants.
In Store Implementation
We used our in-store real estate to communicate the challenge and make the product stand out from the competition, with the promise of an amazing price.
We created social media content
to announce the dynamic.
The Challenge consisted in: 3 posts in 10 days with reviews of the product.
Participants
- With more than 1,900 leads, we sorted out the users that would create most awareness.
- Overall participants: 212
- 530 organic posts
1,272 organic stories
Winners announcement
In conclusion, the challenge helped our customer in their objective of getting new customers, boosted in-store sales, and create awareness for both new cat litter products.
