360 CAMPAIGN
FOR BLACK FRIDAY

In 2021, DAC played a crucial role in Black + Decker’s Black Friday strategy, which we named “Power Black” across Latin America. We created exceptional audiovisual and animated social media content, managed impactful posts on Facebook and Instagram, and executed a robust mailing campaign. Additionally, we developed effective POP materials for selected Latin American countries, boosting in-store promotions.

Our strategic approach amplified Black Friday ads across Facebook, Instagram, and Google Ads, enhancing visibility and driving traffic. The “Black Days” campaign exceeded sales expectations through our data-driven tactics and creative excellence.