360 Marketing Campaign Proposal
Elektra's Mega Finde
Tiendas Elektra, needed to create a campaign to promote their big black friday sales weekend through their digital channels in Guatemala.
The goal was to communicate to the consumers that Tiendas Elektra will have a big sales weekend delivering three main messages: 1. Electronics for any member of the family, 2. Take advantage of Tiendas Elektra monthly payments plans, 3. Tiendas Elektra lowered their prices for this particular weekend.
DAC Created the proposals to be published organically and paid advertising on Facebook, Instagram and Google.
FIRST PROPOSAL:
MEGA FINDE ELEKTRA
FOR YOUR FAMILY
This proposal was focused on the families, associating an electronic product to each member of the family to fulfill their needs and to create the need to purchase the product.
Most importantly to the head of the family which in most cases is the provider for the family.
BRAND AWARENESS
E-COMMERCE
DRIVE CONSUMERS TO THEIR STORES
SECOND PROPOSAL:
MEGA PROMO
MICRO MONTHLY PAYMENTS
This proposal was focused on communicating that Tiendas Elektra is lowering their prices during the mega weekend, offering their attractive monthly payments.
The visuals were designed to showcase their products, price and the monthly payments. This allows our client to drive traffic to their website for ecommerce transactions and to their stores in the territory.
BRAND AWARENESS
E-COMMERCE
DRIVE CONSUMERS TO THEIR STORES
THIRD PROPOSAL:
MEGA FINDE ELEKTRA
LOWER PRICES
The focus on this proposal was to communicate to the consumer that, even though Tiendas Elektra has lower prices always, for the mega weekend they lowered their prices even more.
A before and after price information was the main messages on these visuals, letting the consumer know that in fact Tiendas Elektra lowered their prices.
BRAND AWARENESS
E-COMMERCE
DRIVE CONSUMERS TO THEIR STORES
