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Market Research:
Instagram Survery

Nature’s Miracle requested a complete marketing campaign to launch in Latin America one of their most popular products in the United States, their cat litter.

Before launching the marketing campaign, our client wanted to know what the consumer in Latin America is more interested in regarding cat litters.

What did we do
to understand the consumer?

We conducted a market research in Latin America via Instagram Stories in order to obtain insights from the target audience. Through the consumers opinions and their experiences with similar products, our team obtained valuable information to create audivisual material and also vital information to create digital ads.

Cat Lovers Answered:

Calidad

A la mayoría de cat lovers les importa más la calidad de la arena que el precio.

Precio

El resto de cat lovers consideran que el precio es lo más importante a la hora de comprar su arena.

Consumer Targeted Campaign

Based on the market research and the data collected, we generated campaign ideas for the target audience.

Digital, Comercial, Loyalty Package

Customer Data Social Media Survey

Campaign
Creation

Master Graphic

Flyer

POP – In Store
Display Design

Ads

Social Media Content
10 Day Challenge

Manual

Participants
with products
Results
Of Participation
Social Media Content
Cat Litter