HUGO DELIVERY:
DIGITAL MARKETING SUCCESS
DAC played a essential role in Hugo exponential growth, leading to its acquisition by Delivery Hero for 150 million USD.
Over three years, we orchestrated digital ad campaigns across Facebook, Instagram, YouTube, and Google. Our innovative in-app solution automated the customer acquisition journey, propelling hugo, the first unicorn tech company from Central America, to unprecedented success.
HOW?
- Personalized communication strategy across paid channels divided into 5 core user types:
2. Personalized in app communication strategy using Clevertap and Zendesk Connect to fully automate the customer acquisition journey + and then client follow up.
CREATING AUTOMATION AT EACH STEP
OF THE USER JOURNEY
Using Clevertaps customs SDK for mobile apps, we mapped and created automated journeys to improve conversions rates with personalized communication for every step in the funnel.
3. Built our original core KPI growth dashboards with BI team and developed daily, weekly and monthly measurement mechanisms for paid and in app areas, including the use of AppsFlyer.
DAILY KPI REPORT
WEEKLY KPI REPORT
MONTHLY KPI REPORT
WINS
Achieved a 10x growth in active users within 3 years, expanding hugo’s presence from 2 to 6 countries, solidifying its status as a regional tech leader and unicorn company.
WINS CONTINUED
Represented hugo at Google’s launchpad Mexico City, Buenos Aires and Miami along side the CEO, CTO and CFO.
WINS CONTINUED
- Doubled average number of purchases per client, per month.
- Lowered cost to acquire a new user + increased lifetime value.
- Lowered cost per download.
- Lowered cost to re-acquire a churning and churned user.