Remington Therapies
Event and Activation
A personalized hair care solution: Remington launched a set of products targeting specific hair needs to help customers achieve their hair goals. DAC successfully executed the communication campaign, boosting sales and generating buzz around the products.
The goal of the campaign was for customers to find personalization through Remington, discovering the perfect solutions for their hair type, style, and needs. To achieve the best results with the correct products, we highlighted the benefits of personalization.
This virtual event, held over Zoom, spanned all of Central America and the Caribbean. DAC’s marketing strategies and expertise in virtual events ensured a successful launch of Remington’s hair care products, resonating deeply with the target audience.
Event Execution:
Introducing the 6 Remington therapies was our objective, by showing the solution for every need; thanks to quality ingredients that will provide benefits to your hair.
Guests
speakers
Influencer
and client
guests
Organic communication content
Successful
product
launch
We invited a special guest stylist. A world-renowned hair guru, to help us communicate the quality and benefits of each therapy.
Event Execution:
Information Slides
Influencer creative content
By leveraging influencer communication, we built a knowledgeable community around Remington’s hair care therapies. We crafted targeted messaging to encourage followers to take the test and try the product themselves.
Social Media graphic Support
Utilizing influencer communication, we created a community of people knowledgeable on therapies and created targeted communication to prompt followers to do the test and try the product themselves.
Digital Stickers
