VIRTUAL LAUNCH OF
REMINGTON HAIR CARE
During the 2020 and 2021 pandemic lockdowns, DAC partnered with Remington to launch their new hair care products. With restrictions on large gatherings, we executed a virtual event using Zoom to ensure a successful product introduction. Tailored visuals based on each product and strong branding efforts were key elements.
DAC handled all logistics, creating an engaging and seamless experience. The results? Over 150 influencers and Remington clients attended, showing strong interest and consideration for the new products. Our innovative approach during the pandemic helped Remington maintain its market presence and continue driving sales.
YOU ARE INVITED TO OUR VIRTUAL EVENT
LAUNCH
INFLUENCERS DYNAMIC
We encouraged influencers to create engaging content with their invitation kits, dynamically communicating the launch of the new product. This strategy built anticipation and excitement among their audiences.
EVENT EXECUTION
4
Guest speakers
150+
Influencers and client guests
50+
Organic communication content
1
Sucessful product launch
= Overall boosted product hype
