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Marketing Campaign
Proposal to Black + Decker

After 2020’s lockdown, Black + Decker needed to boost sales for their flat irons line of products. DAC made a full study of the market in Guatemala and created this marketing campaign proposal. We based our proposal in Black + Decker’s Iron technology.

CARE

ESSENTIALS

TECHNOLOGY

QUALITY

CARE

I take care of my clothes and my family’s with Black+Decker’s Essentials, Light ‘N Easy™, Light ‘N Easy™ Advanced, The Classic, Impact, One Temp advanced technologies. #TheCareEradel

Master Graphic

Family visualization
Family visualization
B+D iconic red background and branding elements
B+D iconic red background and branding elements
Campaign slogan
Campaign slogan
Campaign Description and Brand logo
Campaign Description and Brand logo
Product line-up
Product line-up
Family visualization
Family visualization
B+D iconic red background and branding elements
B+D iconic red background and branding elements
Internal technology
Internal technology
Campaign Description and Brand logo
Campaign Description and Brand logo
Product line-up
Product line-up

TECHNOLOGY

Black+Decker revolutionizes with Essentials, Light ‘N Easy™, Light ‘N Easy™ Advanced, The Classic, Impact, One Temp technologies in ironing. 

Shine and cleanliness
Shine and cleanliness
B+D iconic red background and branding elements
B+D iconic red background and branding elements
Campaign slogan
Campaign slogan
Campaign Description and Brand logo
Campaign Description and Brand logo
Product line-up
Product line-up
Internal technology
Internal technology
B+D iconic red background and branding elements
B+D iconic red background and branding elements
Internal technology
Internal technology
Campaign Description and Brand logo
Campaign Description and Brand logo
Product Line-up
Product Line-up

ESSENTIALS

My day starts and ends wrinkle-free. Revolutionizing my ironing with Black+Decker technologies.

Important Moments
Important Moments
B+D iconic red background and branding elements
B+D iconic red background and branding elements
Campaign Description and Brand logo
Campaign Description and Brand logo
Campaign slogan
Campaign slogan
Product-Line
Product-Line
Important Moments
Important Moments
Important Moments
Important Moments
B+D iconic red background and branding elements
B+D iconic red background and branding elements
Campaign Description and Brand logo
Campaign Description and Brand logo
Campaign slogan
Campaign slogan
Product-line
Product-line

QUALITY

Care for and extend the life of your garments with the advanced technologies of Essentials, Light ‘N Easy™, Light ‘N Easy™ Advanced, The Classic, Impact™, One Temp.

Quality in ironing
Quality in ironing
B+D iconic red background and branding elements
B+D iconic red background and branding elements
Campaign slogan
Campaign slogan
Campaign Description and Brand logo
Campaign Description and Brand logo
Quality in ironing
Quality in ironing
B+D iconic red background and branding elements
B+D iconic red background and branding elements
Campaign slogan
Campaign slogan
Campaign Description and Brand logo
Campaign Description and Brand logo
Product-line
Product-line

Proposal Choosen
by the client

Choose the technological revolution: Add technology and make it easy to care for your garments, with the categories of Essentials, Light ‘N Easy™, Light ‘N Easy™ Advanced, The Classic, Impact™, One Temp of Black+Decker

Internal Technology
Internal Technology
Icons representative of each iron's technology
Icons representative of each iron's technology
Campaign slogan
Campaign slogan
Campaign Description and Brand logo
Campaign Description and Brand logo
Product-line
Product-line
Internal Technology Product
Internal Technology Product
Icons representative of each iron's technology
Icons representative of each iron's technology
Category
Category
Campaign slogan
Campaign slogan
Campaign Description and Brand logo
Campaign Description and Brand logo

In-Store Implementation