Upgrade Activation:
Black+Decker Blenders

Client request: design a sell out activation campaign to help generate an off season (aka not Black Friday or XMAS) excuse to buy B+D products, especially the blenders, a top seller. DAC designed the dynamic, all creatives and a digital launch event to align clients, influencers and the internal team.

DAC responded with an innovative and inspiring campaign that revolutionized Black + Decker’s presence in the region. We crafted a dynamic strategy, featuring compelling visuals, an informative landing page, and targeted digital ads. Our expertise in Latin America allowed us to tailor the campaign to resonate with diverse audiences across multiple countries, ensuring maximum impact.

The product activation spanned various nations, showcasing our deep understanding of the Latin American market and our unwavering commitment to client success. By enhancing brand visibility and driving blender sales, we demonstrated our ability to deliver exceptional results. This activation not only boosted sales but also strengthened Black + Decker’s brand presence in the competitive market.

The Old
For The New

Our objective was to capture public interest and encourage them to upgrade their current blender to a brand-new one. We designed a dynamic campaign to motivate customers to switch from their old blender, regardless of the brand, to a new and superior Black + Decker blender, offering them an attractive discount.

The Old For The New

Campaign Dynamic:

DAC played a key role in promoting a product trade-in campaign, developing engaging content to highlight the offer and product benefits. Our team created targeted posts that effectively communicated the value of upgrading to new technology, driving customer interest and participation.

By focusing on dynamic and visually compelling content, DAC ensured that the campaign resonated with the target audience and successfully increased brand visibility and engagement at the point of sale.

Social Media Posts - Dynamic Focus

Social Media Posts - Product Focus

Facebook banner

Display ADS

Landing Page

Users will easily click and learn about the dynamic and its terms and conditions.

Our goal: Create excitement surrounding the campaign + dynamic launch for influencers and clients, by showing them through a virtual event all the pieces and communication they can expect in store and social media. Also this event will support and encourage campaign communication buzz from attendees from their personal channels.