Innovative Marketing Ideas:
Our Doritos Campaign for LatAm
Here’s our proposal with innovative marketing ideas, creative marketing concepts, for launching a new Doritos flavor in Colombia and Argentina. Our regional marketing plan aimed to really connect with people and make the brand stand out. We suggested strong digital marketing, including fun social media campaigns and online activities to get everyone interested.
We also proposed experiential marketing, like cool events where people could try the new flavor. Instead of just a regular launch, we wanted to create a memorable experience that would build strong brand engagement and get people talking in Colombia and Argentina.
- From Pizza to Chip
- The Classic, Now in Chips
- All Good Things End in Three Sides
- The Classic Pizza Flavor in a Chip
- The Same Old Pizza, Now with a Crunch
CONCEPT 1
Creating Buzz: The Doritos Arcade
Pop-Up Activation
Our proposal featured an immersive Doritos Arcade Pop-Up in shopping malls to showcase Doritos Pizza. The concept aimed to invite influencers and use PR stunts to maximize visibility. The idea celebrated the blend of classic and modern flavors, allowing attendees to enjoy a unique experience inspired by arcade games. This proposed activation intended to create buzz and engage consumers directly with the Doritos brand in an exciting way.
Proposed E-commerce Strategy:
Collaborative Ads for Doritos Pizza
Our proposal outlined a collaborative e-commerce ads strategy for Doritos Pizza, featuring targeted Facebook ads with Walmart. The concept offered exclusive discounts and direct links to Walmart for easy purchase. This proposed strategy aimed to leverage the power of collaboration to drive online sales and increase product visibility. It intended to make purchasing Doritos Pizza convenient for consumers through a seamless online experience.
- CRAVING ALERT!
- CRAVING WARNING!
- SNACK ATTACK!
- CRAVINGS DON’T WARN YOU!
- CRAVING PIZZA?
CONCEPT 2
Innovative Influencer Challenge Concept:
Doritos Pizza "Craving Alert"
Our proposal outlined a creative “Craving Alert” challenge where influencers would receive a surprise box of Doritos Pizza.
The concept tasked them with creating original content upon receiving it, showcasing how Doritos Pizza satisfies cravings uniquely. Participants would also use a “#CravingAlert” filter on social media.
This proposed challenge aimed to generate authentic influencer content and organic buzz around Doritos Pizza.
Generating Excitement: The Doritos Pizza
"Craving Alert" BTL Concept
Our proposal featured a dynamic PR stunt and BTL activation for Doritos Pizza in malls. The concept involved a fun, interactive experience where the public could showcase their “craving.” Those collecting enough Doritos bags would win prizes, guided by our engaging “pizza delivery drivers.”
This proposed activation aimed to create significant buzz and direct interaction, making the Doritos Pizza launch a memorable and talked-about event.
