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Elevating Doritos:
Creative Campaign for LATAM

At DAC MARKETING, we specialize in creating campaigns that capture attention and connect with consumers. We’re excited to share our successful proposal for Doritos, where we proposed our idea on how to launch a bold new flavor tailored for Colombia and Argentina.

Our team adapted the global concept to create a locally relevant campaign using digital marketing, social media activations, and interactive experiences. By combining innovative digital strategies, collaborative e-commerce ads, and captivating PR stunts, we made this campaign more than just a product launch—it became an immersive brand experience.

Our approach would resonate with regional audiences, offering them a unique way to discover the new Doritos flavor and making a memorable impact on the brand’s perception in Latin America.

This project not only highlights DAC’S creativity and attention to detail but also demonstrates our ability to localize global strategies for maximum regional impact. From concept to execution, we ensured that Doritos maintained its distinctive identity while engaging new consumers in meaningful ways.

  • DE PIZZA A CHIP
  • LA CLÁSICA AHORA EN CHIPS
  • TODO LO BUENO TERMINA EN TRES LADOS
  • EL CLÁSICO SABOR A PIZZA EN UN CHIP
  • LA PIZZA DE SIEMPRE, PERO AHORA CON CRUNCH

CONCEPTO 1

DORITOS ARCADE CLÁSICO POP UP

We launched a pop-up in shopping malls with an immersive experience for Doritos Pizza. We invited influencers and used PR Stunt tactics to maximize visibility. The campaign celebrated the blend of classic and modern flavors, allowing attendees to enjoy a unique experience inspired by arcade games.

ESTRATEGIA ECOMMERCE ADS COLABORATIVOS

We rolled out a collaborative eCommerce Ads strategy for Doritos Pizza, featuring targeted Facebook ads with Walmart. The ads offered exclusive discounts and direct links to Walmart for easy purchase.

  • ¡CRAVING ALERT!
  • ¡ALERTA DE ANTOJO!
  • ¡ALERTA DE PICOTEO!
  • ¡LOS ANTOJOS N AVISAN!
  • ¿CON GANAS DE PIZZA?

CONCEPTO 2

CRAVING ALERT RETO

We launched a creative challenge targeting influencers, where they will receive a surprise box containing Doritos Pizza, delivered by an eye-catching courier. Without prior notice, the influencers will be tasked with generating original and engaging content, showcasing how Doritos Pizza satisfies pizza cravings better than a traditional pizza. The most creative video will be rewarded with a grand prize, and participants will use the “Craving Alert” filter on TikTok and Instagram, accompanied by the hashtag #CravingAlert.

PR STUNT + BTL PARA TODO PÚBLICO

A BTL activation open to the public, where visitors can participate by purchasing Doritos Pizza or by showcasing their craving for Doritos. Those who manage to collect more than 20 bags will receive prizes. We have Doritos representatives dressed as pizza delivery drivers, who will invite and assist participants at the stand, creating an engaging experience in the mall.