FIRST PARTY DATA
FOR CHOKIS
To drive first-party data collection and enhance Pepsico’s marketing strategy in a cost-effective and efficient way, DAC partnered with Chokis to launch an innovative campaign in Guatemala.
This initiative incentivized users to share their personal data for a chance to win an exclusive Christmas photo session with a professional photographer. The campaign successfully awarded 20 photo sessions, while collecting thousands of valuable user data points at a fraction of the cost compared to previous efforts.
By leveraging the integration of Meta and Google Forms with Salesforce Marketing Cloud, DAC seamlessly transferred the collected data into Pepsico’s internal systems, ensuring real-time insights and improved customer segmentation.
This initiative not only empowered Chokis to engage with its audience during the festive season but also demonstrated DAC’s expertise in executing data-driven marketing strategies that deliver measurable results.
CREATIVES FOR
ABC TESTING
CREATIVES FOR ABC TESTING
PHOTO SESSION RESULT
FIRST PARTY DATA STEPS
The consumer journey was effortless: view the ad, register, and await the chance to be one of the lucky 20.
Behind the scenes, however, the process of gathering and managing all the data was highly complex. Yet, thanks to DAC’s expertise and experience, our team seamlessly delivered exceptional results.
Through the integration of Meta and Google Forms, we ensured a smooth and efficient flow of first-party data into Pepsico’s internal databases, effortlessly linking it all with Salesforce Marketing Cloud. This powerful combination enabled real-time insights and set a new standard for data-driven marketing success.
KPI'S
TOTAL
LEADS
AVG. COST
PER LEAD
TOTAL
SPENDING
TOTAL
REACH
TOTAL
LEADS
AVG. COST
PER LEAD
TOTAL
SPENDING
REACH+
IMPRESSIONS
