Supercharge Lead Generation:
Our First-Party Data Campaigns
FIRST PARTY DATA FOR QUAKER
Quaker partnered with DAC Marketing to elevate first-party data collection in Central America, Mexico, and the Caribbean. DAC transformed Quaker’s digital recipe book downloads into an opportunity for users to exchange personal information.
By integrating Meta, Google Forms, and Salesforce Marketing Cloud, DAC ensured seamless data flow into PepsiCo’s internal database, providing valuable insights for personalized marketing. This innovative approach boosted customer engagement and showcased DAC’s expertise in delivering cost-effective, data-driven marketing solutions, positioning both Quaker and DAC as industry leaders.
To begin, let’s explore how we boosted lead generation for Quaker in Latin America. To achieve this key objective, we used first-party data collection campaigns. In essence, this was a simple direct customer data strategy. Furthermore, our primary method was lead generation with content. Specifically, we offered free recipe books to attract leads with valuable content. Following this, we used a Facebook lead generation strategy. This involved Meta Ads for lead capture to easily get user info. Moreover, we set up Salesforce Marketing Cloud integration for data. Consequently, this helped Quaker connect customer data to Salesforce for better marketing. Because we used incentivized data collection, users got clear value for data. Therefore, we achieved high engagement and built a big first-party database for Quaker’s future plans.
Optimizing Ad Creatives
with A/B Testing for More Downloads
To optimize ad performance effectively, we ran A/B testing, also known as split testing, on different creatives, or experimental designs. Our main goal was to see which ones got more Quaker recipe book downloads, or transfers. By carefully checking how people reacted to each ad version, we found the best pictures and words. As a result, this helped us make the campaign better, get more downloads, and improve lead generation. Ultimately, more folks could enjoy Quaker’s tasty recipes.
Streamlined First-Party Data Collection
Process for Enhanced Lead Generation
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For Quaker, our user-friendly process ensured efficient first-party data collection. In particular, by integrating registration forms on platforms like Facebook and Google with Salesforce Marketing Cloud integration, we streamlined data flow. This clear pathway encouraged user participation for valuable content, effectively driving lead generation. Furthermore, this strategic approach showcases our ability to create seamless data acquisition methods, providing clients with quality insights for enhanced marketing efforts and stronger customer relationships. Indeed, it highlights our commitment to client success.
RECIPE BOOK DESIGN
Initially, we crafted an exclusive recipe book showcasing Quaker oats in innovative and nutritious ways. To achieve this, our team conducted in-depth research to curate healthy and creative recipes, designing the book with a modern, appealing look. By highlighting Quaker’s versatility and nutritional benefits, we aimed to inspire healthier choices. Indeed, this was a key element of our first-party data collection campaign, or direct customer data strategy. Moreover, DAC Marketing excels at lead generation with content, offering valuable content to attract leads. Consequently, our expertise includes thorough research and delivering visually striking content, uniquely tailored to achieve great results for clients, fostering strong customer insights campaign results and building first-party databases. Ultimately, we strive to exceed client expectations.
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