Boosting Black + Decker Innovative Home Solutions
Between 2021 and 2024, DAC has helped drive Black + Decker’s success in Latin America by crafting strategic campaigns, increasing seasonal sales, and leveraging influencers to boost social media engagement in Central America and the Caribbean.
Between 2021 and 2024, DAC has helped drive Black + Decker’s success in Latin America by crafting strategic campaigns, increasing seasonal sales, and leveraging influencers to boost social media engagement.
Black + Decker Product Launch Campaigns
In 2024 alone, we partnered with Black + Decker to develop marketing materiales for the successful launch over 30 products into the Latin American market. We meticulously adapted each product’s information to resonate with the Latin American audience, ensuring that the messaging, creative content, and strategy were perfectly tailored for optimal engagement.
SEASONALITY CAMPAIGNS
At DAC, we leverage key holidays such as Mother’s Day, Father’s Day, Black Friday, and Christmas to maximize Black + Decker brand’s impact. These special occasions provide the perfect opportunity to showcase our client products through meaningful campaigns that deeply connect with their customers. By tailoring content to resonate with seasonal sentiments, we help boost sales and enhance customer engagement.
CHRISTMAS
MOTHER'S AND FATHER'S DAY
BLACK FRIDAY
SPORTS
VALENTINE'S DAY
SELL OUT CAMPAIGNS
We create impactful sell-out activation campaigns that engage consumers directly at the point of sale. Our BTL strategies, from interactive displays to experimental marketing, enhance brand visibility and drive immediate action, transforming retail spaces into dynamic platforms for brand engagement
SOCIAL MEDIA & INFLUENCERS
At DAC, we enhanced Black + Decker’s client interaction and expanded their reach through a robust social media strategy. We created impactful content and implemented a detailed influencer plan in Central America and the Caribbean, showcasing the benefits and uses of Black + Decker products. The results were outstanding, significantly increasing followers and expanding reach thanks to our strategic approach.
