360 Campaign for
Black + Decker

For the 2021 Christmas season, DAC partnered with Black+Decker to develop the concept and marketing campaign “Más Sorpresas Juntos” across Latin America. This campaign highlighted how the Christmas season brings families together through the joy of food and shared experiences.

DAC expertly crafted a comprehensive marketing strategy that adhered to U.S. branding standards while resonating deeply with the Latin American audience. We created captivating audiovisual content for social media platforms, including Facebook and Instagram, to boost engagement and drive holiday sales. Our team also designed impactful point of purchase (POP) materials to enhance in-store visibility and promote the festive spirit.

Our focus on clear messaging ensured that “Más Sorpresas Juntos” campaign not only captured the essence of the holiday season but also effectively communicated Black+Decker’s brand values. By leveraging our expertise in Christmas campaigns and consumer engagement, we successfully increased brand awareness and sales during the critical holiday period.