360 Campaign for Black + Decker
"Más Frescura Juntos"
The objective of this campaign was to encourage sales of blenders using a strategic 360 campaign during the summer season. DAC helped Black + Decker to develop the concept, in-store implementation, point of sale activation, digital implementation and a digital giveaway dynamic.
FRESHER TOGETHER
B+D iconic red
background and
branding elements
Campaing
Slogan
Lifestyle
campaign look
Campaign description and Brand logo
B+D iconic red background
and branding elements
Campaing Slogan
Lifestyle campaign look
Campaign description
and Brand logo
BTL - IN STORE IMPLEMENTATION
BTL - SECRET SUMMER GARDEN
BTL - POINT OF SALE ACTIVATION
DIGITAL IMPLEMENTATION
ANIMATED
POST
RECIPE CAROUSEL
DIGITAL GIVEAWAY
USER CONTENT CREATED BY GIVEAWAY PARTICIPANTS
DISPLAY ADS
