MOTHER'S DAY 360 CAMPAIGN
STRATEGY FOR BLACK + DECKER
DAC assisted Black+Decker in boosting sales for Mother’s Day with the impactful “Más Tiempo Juntos” (More Time Together) campaign, executed in various Latin American countries. The campaign’s core message emphasized that the easy use and speed of Black+Decker products allow more precious time to be spent with mom.
DAC’s contributions were pivotal in creating the key visual, video manifesto, in-store implementation, and digital execution, including posts and ads. Additionally, we orchestrated a successful digital activation through an engaging giveaway dynamic.
Specializing in helping U.S. recognized brands transmit their message across Latin America, DAC ensured the “Más Tiempo Juntos” campaign resonated deeply with consumers, driving engagement and sales.
IN-STORE
IMPLEMENTATION
At DAC, we expertly managed the implementation of a Mother’s Day sellout promotion at the point of sale for a Black + Decler. Our team strategically crafted and executed a campaign that maximized customer engagement and boosted sales during the holiday. By leveraging our deep experience in point-of-sale activations, we created a dynamic, visually compelling setup that enhanced the customer shopping experience.
With a keen focus on campaign execution and brand promotion, DAC ensured the success of this Mother’s Day initiative, showcasing our ability to drive results through innovative, on-site marketing strategies.
In this area the promotional plates gift box will be on display.
IN-STORE
IMPLEMENTATION
featuring the Plate Gift Kit.
DIGITAL
IMPLEMENTATION
ANIMATED POSTS
All content, including posts, reels, stories, and videos, was created to boost sales and engagement across various social media channels such as Facebook and Instagram.
ANIMATED STORIES
RECIPE CAROUSELS
CONSUMERS
ORGANIC CONTENT
We engage consumers by inviting them to try new recipes, explore different product features, and share their results.
DIGITAL ACTIVATION
OF GIVEAWAY
