Driving Sales in Latin America:
Black + Decker's
Mother's Day Strategy

To boost Mother’s Day sales and, furthermore, spark social media engagement, we created a range of dynamic content for BLACK+DECKER.

Specifically, this included engaging animated posts, short reels, captivating Instagram Stories, and informative videos across key channels such as Facebook and Instagram. Consequently, each piece visually conveyed the ‘Más Tiempo Juntos’ message, thereby driving audience engagement and effectively connecting with consumers on their favorite platforms.

BLACK+DECKER Mother's Day:
Engaging In-Store Promotions
in Latin America

See how we made BLACK+DECKER’s “Más Tiempo Juntos” Mother’s Day campaign exciting in stores!

Our in-store marketing team handled the point of sale activation well, putting up great displays that caught shoppers’ eyes.

This Mother’s Day promotion, or Día de la Madre promoción, aimed to sell more and get shoppers interested. We made the retail experience fun, so people could easily connect with the BLACK+DECKER brand and find the right gift.

Also, our new ways of showing products helped make the holiday sales a success.

To boost Mother’s Day sales, BLACK+DECKER offered a plate set with blender purchases. We designed eye-catching point-of-purchase displays to highlight this special offer.

Boosting Blender Sales:
The Mother's Day
Plate Promotion Display

To maximize Mother’s Day blender sales, BLACK+DECKER offered free plates. Our POP design strategically displayed both items, clearly highlighting the value and driving customer purchases.

Driving Engagement Online:
Black+Decker's Mother's Day
Digital Strategy

Boosting Engagement:
Animated Social Media Content
for BLACK+DECKER

To boost Mother’s Day sales and spark social media engagement, we created a range of dynamic content for BLACK+DECKER. This included engaging animated posts, short reels, captivating Instagram Stories, and informative videos across key channels like Facebook and Instagram.

Each piece visually conveyed the ‘Más Tiempo Juntos’ message, driving audience engagement and connecting with consumers on their favorite platforms.